Challenge & Objective
The Rural Drinking Water and Sanitation Department (RDWSD) Karnataka sought to strengthen its public outreach and drive engagement for its critical water and sanitation initiatives. Key goals included:
- Improving organic search visibility for key programs like Jal Jeevan Mission
- Increasing awareness of offline exhibitions and trade fairs
- Enhancing citizen engagement with policy updates and resources
- Generating actionable leads for grassroots participation
Strategic Approach
A collaborative, multi-tiered strategy was designed to align with institutional priorities:
- Search Engine Optimization (SEO)
- Technical audits and content optimization to rank for high-priority keywords like “Rural Drinking Water Karnataka”
- Localized content addressing community-specific water challenges
- Targeted Campaigns
- Social Media: Platform-tailored content for Instagram (public awareness) and Twitter (policy stakeholder engagement)
- Google Ads: Geotargeted promotions for exhibitions and resource downloads
- Governance Framework
- Weekly progress reviews with ISA leadership to ensure alignment with institutional goals
- Monthly performance reports shared directly with RDWSD leadership
- Resource Development
- Creation of downloadable toolkits for rural workers and NGOs
- Training sessions for department staff on digital engagement best practices
Results & Impact
Search Engine Performance
- Achieved #1 Google ranking for “Rural Drinking Water and Sanitation Department Karnataka”
- 78% increase in organic traffic to policy-related resources
Social Media Growth
- Instagram: Grew to 10,700 followers with 96,000+ impressions on educational content
- Twitter: Reached 18,100 followers, driving 86,000+ impressions on policy updates
Exhibition Engagement
- 22% increase in registrations for offline events
- Streamlined inquiry resolution through centralized digital workflows
Tools & Methodology
- SEO & Analytics: Google Search Console, SEMRUSH, Ahrefs
- Social Management: Meta Business Suite, Twitter Analytics
- Ads Optimization: Google Ads, Meta Ads Manager
- Performance Tracking: Google Analytics, SimilarWeb
Long-Term Value
The initiative established RDWSD as a digitally accessible authority on rural water solutions, bridging the gap between policy and public participation. By integrating scalable workflows and training internal teams, the department is now equipped to sustain engagement and adapt strategies to evolving community needs.
